Women in Journalism - Instagram campaign

During the Collaborative Unit of my Master Arts and Lifestyle Journalism, I teamed up with 6 other students to create a 4-week-long Instagram Campaign for UK’s leading media networking, campaigning and training organisation Women in Journalism. The main goal of the organisation is to diversify the field - both in terms of gender as race. Research that was done by Women in Journalism clarified the huge lack of BAME women on various media and news broadcasters in the UK. It was up to us to translate these findings in a visually appealing and interactive way. To fulfil this task in the best possible way, each team member had responsibility. Me and another girl were both in charge of providing content. The end result consisted out of various facts displayed in a fun way (illustrations: Daniela Di Martino), recommended books, podcasts, live interviews, motivational quotes etcetera. As we launched the whole campaign during the covid-19 pandemic, we had no other choice but create everything remotely. Even though there was a lack of human contact, in real life meetings and brainstorm sessions, we still managed to increase the number of followers of WiJ on Instagram as well as the interaction with longtime followers. Because their message must continue to be heard after the four weeks we took over, we provided the team with templates, potential captions and a road-map. I consider this social media campaign as a very insightful experience as I am convinced that we live in a society where an online business card is becoming increasingly important.

Discover the campaign here.